The purpose of this study is to investigate the ways of achieving Science, Technology and Innovation (STI) in UAE. Previously, sustainability within an entrepreneurship context has been related to economic viability as opposed to sustainability in its broadest sense. Through a survey research...

Pricing strategy is perhaps the most important factor for the company and the choice of the consumer about the particular product is also dependent on the pricing strategy used by that company. In this article few pricing strategies that firms can use and how they affect Consumer Buying Behavior...

Consumers have emotional bond with the brands that are closer to their self-concept. The product involvement is consumers’ perception of relevance of a product with needs, goals and consumers’ self-concept. Therefore, the study aims to reconsider the role of product involvement in the...

Although a good deal of attention has been focused in understanding the impact of passion in non-work related activities (e.g. sports, romance etc), but little research examines its impact in the organizational work context. This study plugs these knowledge gaps; specifically our purpose is to...

We examined the effect of incongruence in the areas of worklife (AWL) on burnout of nurses. Specifically, we were interested in identifying the most important AWL and interactions among AWL and psychological resilience in explaining nurses' burnout. Incongruence in the worklife escalates burnout...

Consumers have emotional bond with the brands that are closer to their self-concept. The product involvement is consumers' perception of relevance of a product with needs, goals and consumers' self-concept. Therefore, the study aims to reconsider the role of product involvement in the...

This paper explains how and when consumer deceleration - the perception of slowed-down temporal experience - adds to consumer well-being. This investigation is the first attempt to quantify consumer deceleration (a recently coined concept). Secondly, it has utilized social acceleration theory,...

Consumers have emotional bond with the brands that are closer to their self-concept. The product involvement is consumers' perception of relevance of a product with needs, goals and consumers' self-concept. Therefore, the study aims to reconsider the role of product involvement in the...

We examined the effect of incongruence in the areas of worklife (AWL) on burnout of nurses. Specifically, we were interested in identifying the most important AWL and interactions among AWL and psychological resilience in explaining nurses' burnout. Incongruence in the worklife escalates burnout...

Although a good deal of attention has been focused in understanding the impact of passion in non-work related activities (e.g. sports, romance etc), but little research examines its impact in the organizational work context. This study plugs these knowledge gaps; specifically our purpose is to...