De Meza, David E.; Irlenbusch, Bernd; Reyniers, Diane J. - 2010
This high-stakes experiment investigates the effect on buyers of mandatory disclosures concerning an insurance policy … trusting plays an important role. Trust is clearly associated with greater willingness to pay for insurance. Unlike in previous … of breach is negligible. However, as for much B2C insurance marketing, face-to-face selling plays a crucial role in our …