Similar Search Results

New Normal Marketing : Aufbruch zu einer resilienten Marketingorganisation

Mosblech, Ruben; Sauberschwarz, Lucas; Vieregg, Sebastian; … - 2024 - 1. Auflage

Persistent link: https://www.econbiz.de/10014439875

Marketing and Sales in the Metaverse : Understanding and Profiting from the Metaverse: An Introduction for Businesses

Kohne, Andreas; Komor, Ralf H. - 2024

Introduction -- Basics -- Why We Are Not Yet in the Metaverse -- Why It Is Still Worth Engaging with the Metaverse Today -- Impact of the Metaverse on Sales and Marketing -- Jump-Start Guides for Businesses in the Metaverse -- Opportunities and Risks -- Information, Links, and Checklists.

Persistent link: https://www.econbiz.de/10015084815

Implications of counterfeiting and differentiation on online knowledge services with suitability upgrades

Song, Zhuzhu; Qin, Zhongfeng; Liu, Tian-Liang - In: Journal of retailing and consumer services 78 (2024), pp. 1-9

Persistent link: https://www.econbiz.de/10015095145

Integration of organizational, economic and customer-related attributes to prioritize marketing strategies

Arabnarmi, Bita; Kheybari, Siamak; Khani, Soodabeh … - In: The journal of business & industrial marketing 39 (2024) 10, pp. 2222-2238

Persistent link: https://www.econbiz.de/10015095173

How to organise and operate a small business in Australia : turning ideas into success

English, John W. - 2024 - 12th edition

Persistent link: https://www.econbiz.de/10015068700

Optimal trade-in programs for quality differentiated recycled products

Wan, Yao; Yang, Lei; Zhang, Jiahua; Feng, Lipan - In: Transportation research : an international journal 188 (2024), pp. 1-22

Persistent link: https://www.econbiz.de/10015095206

Promoting perceived service quality and organisational performance through customer retention strategies : the moderating role of ICT

Lovemore, Chikazhe; Chavunduka, Desderio; Chinofunga, … - In: European journal of management studies : EJMS 28 (2023) 3, pp. 193-211

Persistent link: https://www.econbiz.de/10015095220

An incentive strategy for the retention of impatient passengers in ride-sourcing markets

Liu, Yuhan; Yang, Hai; Qin, Xiaoran - In: Transportation research : an international journal 189 (2024), pp. 1-16

Persistent link: https://www.econbiz.de/10015095326

Negative emotions and marketing retrenchment during crisis : attribution effects through crisis severity and strategic orientations

Miocevic, Dario - In: The journal of business & industrial marketing 39 (2024) 11, pp. 2464-2477

Persistent link: https://www.econbiz.de/10015095382

Online-Werbung: Wettbewerb und Verbraucherschutz kommen zu kurz

Erber, Georg; Mundelius, Marco - In: DIW Wochenbericht 75 (2008) 9, pp. 85-90

Die Aufwendungen für Online-Werbung sind in den vergangenen Jahren rasant gewachsen. Ihr Anteil am gesamten deutschen Werbemarkt lag 2007 bei sieben Prozent und die Tendenz zeigt weiter steil nach oben. Der Versuch von Microsoft, den weltweit zweitgrößten Suchmaschinenbetreiber, Yahoo, zu...

Persistent link: https://www.econbiz.de/10011601786