can be used to predict election results. In the context of the 2009 German federal election, we conducted a sentiment … election result. The tweets' sentiment (e.g., positive and negative emotions associated with a politician) corresponds closely …

focal human brand on the engagement of the focal human brand. Set in the context of the 2014 Indian general election, we …

on their own websites. We used a broader study of the media ecosystem and brands in election campaigns, finding that …