One of the new realities of advertising is that personal information can be used to ensure that advertising is only shown and designed for a select group of consumers who stand to gain most from this information. However, to gather the data used for targeting requires some degree of privacy...

Fast‐paced IT advances have made it increasingly possible and useful for firms to collect data on their customers on an unprecedented scale. One downside of this is that firms can experience negative publicity and financial damage if their data are breached. This is particularly the case in...

<DIV>As the cost of storing, sharing, and analyzing data has decreased, economic activity has become increasingly digital. But while the effects of digital technology and improved digital communication have been explored in a variety of contexts, the impact on economic activity—from consumer and...</div>

Intro -- Contents -- Acknowledgments -- Introduction / Avi Goldfarb, Shane M. Greenstein, and Catherine E. Tucker -- I - Internet Supply and Demand -- Chapter 1 - Modularity and the Evolution ofthe Internet / Timothy Simcoe -- Comment / Timothy F. Bresnahan -- Chapter 2 - What Are We Not Doing...

"Amid sweeping conversations about the future of artificial intelligence and its impact on US industry and economy, one economic domain has remained relatively insulated from the discussion: health care. How is it possible that an industry so bemoaned for inefficiency and expense, an industry so...

'The digital economy has spurred a burgeoning literature in economics, marketing and strategy. Recent innovations led to the design of new markets with unparalleled data availability and targeted customization. This collection offers an outstanding reference for scholars and data-driven...