Hou, Ru-Jing; Han, Sheng-Hao; Zhang, Yu-Dong; Zhang, … - In: Online Information Review 45 (2021) 6, pp. 1064-1079
Purpose: The biggest obstacle to the sustainable development of online brand communities is social loafing. Based on 3M Hierarchical Model of Personality, this paper aims to discuss the influence of the Big Five on social loafing in online brand communities, and consider the mediating role of...