Previous research has examined the factors that predict the face value of tickets in the primary market. Oftentimes, however, fans place a different value on tickets based on a variety of factors (team success, opponent, day of the week, etc.). The secondary market illustrates fans' willingness...

When purchasing tickets in advance, sports consumers are often faced with uncertainty. Most notably, in today's real-time environment, it can be challenging for consumers to determine how ticket prices and seat availability will change over time. Guided by the generic advanced-booking decision...

After American legislators explicitly exempted fantasy sports from online gambling laws, legal theorists have debated whether or not playing fantasy sports for money warranted such an exemption. However, there is currently no survey-based research which has examined the relationship between...

For decades, the airline and hotel industries have regularly changed prices to keep pace with fluctuating levels of consumer demand. This demand-based approach to pricing is referred to as revenue management. Meanwhile, the sport industry has traditionally underpriced tickets using a cost-based...