set termination fees to induce fragmentation. This takes place when advertising revenues are potentially large but …. We therefore identify an important link between termination fees, the online advertising market and Internet … fragmentation. We extend the model to account for multi-homing consumers, vertically integrated ISPs, third-party advertising …

setup differentiated platforms compete in advertising and offer consumers a service free of charge (such as a TV program …) that is financed through advertising. We show that advertising can exhibit the properties of a strategic substitute or …

, prices are zero - "free." On the other side of the market, Facebook's and Google's revenues are derived from advertising … advertised, - Increasing prices to consumers beyond the cost of advertising via the market power of the remaining firms in the …

platforms use two-sided pricing or consumers like advertising,advertiser and consumer interests are often aligned. …

examples. This advertising cost is added into the sales price of the product, resulting in consumers being harmed by the … embedded advertising costs in the products or services purchased. We argue here, using Bork's own criterion - except to expand … Bork critique is a hoax in two ways: Bork's analysis does not include the other side of the market. The cost of advertising …

, accounting for multi-homing helps to recognize complementarity between products; on the advertising side, it allows to measure to … what extent advertising demand depends on the shares of exclusive and overlapping readers. …