Adversity Breeds Innovation: The Essential Role of Necessity-Preneurs in the Covid-19 Era -- Silent Killer or Silent Success: The Double-Edged Sword of Viral Marketing on Entrepreneurship -- Pedagogical Innovation Triggered by the Covid-19 Pandemic -- A Split Korea and a Divided Martial Art: How...

The sensory experience is the initial step in creating memorable dining experiences for consumers in traditional restaurants. However, the question remains as to how managers should best combine the five senses to satisfy customers. More research is needed to determine how sensory cues can be...

Introduction -- The Essence for Quick Readers -- Understanding Sustainability: Sustainability and Society -- Quo Vadis, Environmental Management? -- Quo Vadis, Social Responsibility? -- Sustainability as Economic Rationality -- Theoretical Impulses: A Theory of Management Ecology -- Dominant...

Teil I: Nachhaltiges Markenmanagement -- Teil II: Circular Economy und Nachhaltigkeitsstrategien -- Teil III: Purpose Branding und nachhaltige Kampagnen -- Teil IV: Nachhaltigkeit in Werbung und Marketing -- Teil V: Rechtliche Herausforderungen unter Compliance-Gesichtspunkten.