The underlying premise of referral marketing is to target existing, ostensibly delighted customers to spread awareness and influence adoption of a focal product amongst their friends who are also likely to benefit from adopting the product. In other words, referral programs are designed to...

In this paper, we use mobile messaging to leverage recipients' social ties and encourage offline prosocial activities in groups. In particular, we conduct a randomized field experiment with 80,000 blood donors and study how behavioral interventions and economic rewards motivate offline group...

E-commerce platforms can integrate with Facebook to let users directly comment on product pages using their Facebook accounts, a practice known as social media integration. Such integration can boost customer conversion by conveying credible information about product popularity and quality....

Shortage is common in many markets, such as those for human organs or blood, but the problem is often difficult to solve through price adjustment, given safety and ethical concerns. In this paper, we investigate whether market designers can use non-price methods to address shortage....

Problem definition: How does charitable workers’ experience affect donors’ donation decisions? We demonstrate how different types of charitable workers’ experiences affect corresponding donation outcomes, which can be impacted by their interactions with their donors.Methodology/Results:...

Firms are increasingly leveraging artificial intelligence (AI) to automatically create personalized products (e.g., custom photo products, home designs) for consumers. While AI automation substantially saves consumer effort, it may also reduce consumer engagement potentially leading to a high...

We define a prescriptive analytics framework that addresses the needs of a constrained decision-maker facing, ex-ante, unknown costs and benefits of multiple policy levers. The framework is general in nature and can be deployed in any utility maximizing context, public or private. It relies on...