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Does viral communication context increase the harmfulness of controversial taboo advertising?
Sabri, Ouidade - In: Journal of business ethics : JOBE 141 (2017) 2, pp. 235-247
Persistent link: https://www.econbiz.de/10011701132
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Social media : communication strategies, engagement and future research directions
Dolan, Rebecca; Conduit, Jodie; Fahy, John; Goodman, Steve - In: International journal of wine business research : IJWBR 29 (2017) 1, pp. 2-19
Persistent link: https://www.econbiz.de/10011704087
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The challenges of introducing internal social media : the coordinators' roles and perceptions
Madsen, Vibeke Thøis - In: Journal of communication management : an international … 21 (2017) 1, pp. 2-16
Persistent link: https://www.econbiz.de/10011600007
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Categorizing humorous employer brand message in a small company's online job ads
Oikarinen, Eeva-Liisa; Saraniemi, Saila - In: Corporate reputation review : an international journal 19 (2016) 3, pp. 198-218
Persistent link: https://www.econbiz.de/10011601142
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Policy role of social media in developing public trust : twitter communication with government leadrs
Park, Min Jae; Kang, Dongsuk; Rho, Jae Jeung; Lee, Duk Hee - In: Public management review 18 (2016) 9, pp. 1265-1288
Persistent link: https://www.econbiz.de/10011607252
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Wine tourism destination image on the web : a comparison between conveyed and perceived communication drivers
Fait, Monica; Scorrano, Paola; Cavallo, Federica; Iaia, Lea - In: Journal for international business and entrepreneurship … 9 (2016) 2, pp. 169-189
Persistent link: https://www.econbiz.de/10011610687
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Industry and agency views of social media : issues implementing dialogic communication
Buchanan-Oliver, Margo; Fitzgerald, Emma May - In: Journal of marketing communications 22 (2016) 4, pp. 437-454
Persistent link: https://www.econbiz.de/10011612612
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"Don't pretend to be my friend!" when an informal brand communication style backfires on social media
Grety, Anaïs; Horváth, Csilla; Belei, Nina; Riel, … - In: Journal of business research : JBR 74 (2017), pp. 77-89
Persistent link: https://www.econbiz.de/10011675398
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How online reviews create social network value : the role of feedback versus individual motivation
MacIntyre, Shelby H.; McQuarrie, Edward F.; Shanmugam, Ravi - In: Journal of strategic marketing 24 (2016) 3/4, pp. 295-310
Persistent link: https://www.econbiz.de/10011592001
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Exploring users' motivations to participate in viral communication on social media
Tiago, Maria Teresa Borges; Tiago, Flávio Borges; … - In: Journal of business research : JBR 101 (2019), pp. 574-582
Persistent link: https://www.econbiz.de/10012103498