Shahab, Yasir; Riaz, Yasir; Ntim, Collins G.; Ye, Zhiwei; … - 2021
through reward-based online crowdfunding platforms. By drawing on regulatory focus theory, we theorize that online feedback … dataset of 620 projects from renowned reward-based Chinese crowdfunding platform “Demohour” (a major pioneer Chinese … crowdfunding platform), the findings show a significant effect of online feedback on the extent of success or failure of reward …