This paper includes theories of advertising and investor behavior and their application to mutual fund advertising and investor choice. Mutual fund advertising and its affect on investor choice is discussed in the context of the role of advertising, advertising as persuasion, investor choice,...

The basic question is why does mutual fund advertising work? The summation of external evidence is compatible with evidence that larger mutual fund advertising attracts investors with below average financial literacy who find the investment decision process overwhelming: (1) Investor levels of...

The 2003 mutual funds scandal that exploded upon the public revealed something that had long been known to insiders: Mutual fund advisers often approve and allow frequent trading, frequent trading arbitrage, and late trading arbitrage to selected traders. To increase adviser profits, fund...

This study uses the portion of a new Total Expense Ratio construct that discloses the reality of adviser/distributor payments of hidden distribution fees to sales brokers "behind the mutual fund curtain". Distribution fees consist of dealer (broker) concessions, accounts servicing (12b-1 fees),...

This study examines the nature of the influences that can and often do have indirect negative impacts on mutual fund shareholders. The first influence is fund market monopolistic competition, which lessens competition on the basis of prices charged shareholders. The second influence are fund...

The first goal is to review types of transparency — relative versus absolute and positive versus normative, transparency of the SEC total expense ratio, stewardship and transparency, the aftermath of the fund scandal, the movement toward normative transparency, and future transparency. The...

The 40Act states that the interests of shareholders are compromised when mutual funds are operated in the interest of fund advisers. In this regard, one of the Act's major objectives is to ensure investors receive adequate and accurate information. They do not. For this reason, Congress, the...