Purpose – The purpose of this paper is to examine the relationship between primary product network size and the sales of complementary products, and to suggest customer characteristics moderating this relationship. Design/methodology/approach – A panel dataset in the online video game...

Purpose – Baby boomers (people born between 1946 and 1964) are approaching retirement and there is concern about their preparation for their future health and wellbeing. Food shopping is likely to play a major role in their future lives. The purpose of this paper is to examine their reasons...

Purpose – The purpose of this study is to propose a model of e‐shopping continuance intentions that incorporates the revised technology acceptance model and expectation confirmation theory and evaluates the expanded model in a new context: Saudi Arabia. Design/methodology/approach – The...

Purpose – This study seeks to examine the effects product presentation types on consumer's perceived risk reduction about apparel attributes (i.e. silhouette, colour, texture, and fit), and the effect of 3D virtual models' body shapes on consumer's perceived risk reduction about apparel fit....

Purpose – A person's optimum stimulation level (OSL) reflects one's desired level of environmental stimulation and predisposition to act in the presence of environments. The purpose of this paper is to propose a comprehensive model, which illustrates that consumers with different levels of OSL...

Purpose – The purpose of this paper is to focus on Temporary Shops, a recent communication and distribution innovation used by firms in order to improve interaction with customers and to reinforce brand loyalty and equity. The main aim of the study is to frame the Temporary Shops phenomenon in...

Purpose – The purpose of this paper is to examine young female consumers' purchase behaviours related to non‐food fair trade products. Interrelationships among beliefs, attitudes, perceived behavioural control, and purchase intentions in regard to fair trade products were examined within a...

Purpose – The purpose of this paper is to examine ladies' buying behaviour during shoes sales promotions in Malaysia, using the highly validated Belk's Model. Design/methodology/approach – Using this validated model, the main research framework consists of Social Surroundings (SS), Temporal...

Purpose – This paper aims to explore the composition of “shopping experience” for shoppers in the metropolitan area of Delhi national capital region (Delhi NCR) in India.. Design/methodology/approach – The paper applies data reduction using exploratory factor analysis (EFA) on a sample...

Purpose – The purpose of this study is to gain a better conceptualization and measurement of smart shopping. The specific objectives are to: investigate consumers' perceptions of the term smart shopping; develop a measure of smart shopping; and validate the measure of smart shopping....