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Konsumentenverhalten in ereignisinduzierten Markenkrisen : der Einfluss der Markenbeziehungsqualität
Weißgerber, Anja - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003420222
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Motive der Markenwahl bei Lebensmitteln : Kunden zwischen Loyalität und Abwechslungsstreben
Schulz, Wiebke - 2006 - Als Ms. gedr.
Persistent link: https://www.econbiz.de/10003355405
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Innovativität von Unternehmen - Operationalisierung und Wirkungsmechanismen aus einer konsumentenorientierten Perspektive
Kunz, Werner H. - 2007
Persistent link: https://www.econbiz.de/10003427441
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Mediating role of emotion in personalised relationship formation : study for patient-physician relationship
Kumar, Praveen; Arora, Ashok Pratap; Gupta, Rajen - In: International journal of Indian culture and business … 8 (2014) 4, pp. 495-518
Persistent link: https://www.econbiz.de/10011282819
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Online customer engagement through blogs in India
Verma, Sanjeev - In: Journal of internet commerce 13 (2014) 1/4, pp. 282-301
Persistent link: https://www.econbiz.de/10010474776
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How to satisfy him and her, and get loyalty in mobile commerce shopping application
Panitharn Juntongjin - In: International journal of electronic marketing and … 12 (2021) 1, pp. 1-18
Persistent link: https://www.econbiz.de/10012509359
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Enhancing customers' positive responses : applying sensory marketing to the hotel website
Lee, Seonjeong; Jeong, Miyoung; Oh, Haemoon - In: Journal of global scholars of marketing science : … 28 (2018) 1, pp. 68-85
Persistent link: https://www.econbiz.de/10011879719
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Experiential gifts foster stronger social relationships than material gifts
Chang, Qing; Mogilner, Cassie - In: Journal of consumer research : JCR ; an … 43 (2017) 6, pp. 913-931
Persistent link: https://www.econbiz.de/10011770796
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Rectifying failure of service : how customer perceptions of justice affect their emotional reponse and social media testimonial
Kim, Eojina; Tang, Liang - In: Journal of hospitality marketing & management 25 (2016) 7/8, pp. 897-924
Persistent link: https://www.econbiz.de/10011621365