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This paper investigates the upcoming business model of online streaming services allowing music consumers either to subscribe to a service which provides free-of-charge access to streaming music and which is funded by advertising, or to pay a monthly flat fee in order to get ad-free access to...
Persistent link: https://www.econbiz.de/10009159230
Persistent link: https://www.econbiz.de/10001690053
We analyze mixed bundling in two-sided markets where installed base effects are present and find that the pricing structure deviates from traditional bundling as well as the standard two-sided markets literature - we determine prices on both sides fall with bundling. Mixed bundling acts as a...
Persistent link: https://www.econbiz.de/10014186264
The paper presents a model of a software monopolist who benefits from a lagged network externality arising from consumers' feedback through the so-called bug-fixing effect. That is, the software producer is able to correct errors in the software code detected by previous users, improving her...
Persistent link: https://www.econbiz.de/10009725487
Firms nowadays are increasingly proactive in trying to strategically capitalize on consumer networks and social interactions. In this paper, we complement an emerging body of research on the engineering of word-of-mouth (WOM) effects by exploring a different angle through which firms can...
Persistent link: https://www.econbiz.de/10014039850
We study the welfare effects of a merger between ad-funded platforms facing elastic consumer demand. We show that advertising fees as well as quality investment levels by the platforms fall post-merger. Interestingly, despite the lower advertising fees, advertisers may be worse off when their...
Persistent link: https://www.econbiz.de/10015339857
We study optimal cartel prices in a two-sided market. We present a simple model showing that prices above the two-sided monopoly price may prevail on one side of a two-sided market as a means to enhance the sustainability of the cartel. We prove that in such a case a higher benefit from the...
Persistent link: https://www.econbiz.de/10014141796
Dominant or apparently dominant internet platform increasingly become subject to both antitrust investigations and further-reaching political calls for regulation. While Google is currently in the focus of the discussion, the next candidate is already on the horizon - the ubiquitous online...
Persistent link: https://www.econbiz.de/10011492143
Software firms often remove some functions of his product and sell the damaged version at a lower or zero price. This paper extends Hahn's functional degradation model into a continuous type framework, derives the conditions for introducing the read-only version, and the conditions for selling...
Persistent link: https://www.econbiz.de/10014033909
Should the FTC have allowed Zillow to acquire its foremost rival, Trulia? It is increasingly well-accepted that digital platforms tend toward dominance in their immediately adjacent relevant-product markets. Google, for example, has long held a majority share of the markets for general-search...
Persistent link: https://www.econbiz.de/10012958316