El‐Haddad, Awad B.; Almahmeed, Mohammad A. - In: International Journal of Bank Marketing 10 (1992) 3, pp. 25-32
There has been a growing interest among banks and financial institutions in encouraging bank customers to use automatic teller machines (ATMs). This study attempts to identify customers′ awareness, usage patterns, reasons for using (not using) ATMs, new services required, as well as problems...