Showing 184,631 - 184,640 of 187,343
Purpose – This study aims to identify the determinants of bank selection for Islamic and conventional banks in the United Arab Emirates (UAE). Design/methodology/approach – Data were collected from 246 respondents in the Emirates of Dubai and Sharjah and focused on aspects such as bank...
Persistent link: https://www.econbiz.de/10014760071
In recent years financial institutions, marketing researchers and public policy makers have recognised that behavioural analysis is vital for understanding bank customers. Most studies so far have focused on understanding the behaviour of customers of commercial banks in developed economies....
Persistent link: https://www.econbiz.de/10014760100
This article contains findings of a survey in Hong Kong amongst a representative sample of companies directed to understanding their buying behaviour and attitude to banking services. The areas explored include split‐banking behaviour, bank usage, bank switching, perceived importance of...
Persistent link: https://www.econbiz.de/10014760102
Investigates multiple banking behaviour in Hong Kong (in the retail sector) by questionnaire survey. The survey includes analyses of the umber of banks used by each person, the types of services used at each bank, and the factors that influence this type of consumer behaviour. Reports that...
Persistent link: https://www.econbiz.de/10014760118
Bank marketers are making considerable efforts to increase the satisfaction of their commercial customers because satisfied customers are known to display higher levels of source loyalty and to be less vulnerable to the marketing efforts of competitors. A third reason is to create positive...
Persistent link: https://www.econbiz.de/10014760134
There has been a growing interest among banks and financial institutions in encouraging bank customers to use automatic teller machines (ATMs). This study attempts to identify customers′ awareness, usage patterns, reasons for using (not using) ATMs, new services required, as well as problems...
Persistent link: https://www.econbiz.de/10014760143
Examines existing models of buyer behaviour and evaluates their relevance to financial services in the light of the specific characteristics of the sector and its products. Reviews empirical work relating to both personal and corporate buying behaviour and suggests the IMP framework as a basis...
Persistent link: https://www.econbiz.de/10014760145
As the venture capital industry matures and competition increases, understanding the processes by which entrepreneurs select venture capitalists will become increasingly important. Empirical work suggests that awareness of venture capital firms is still low and that the specialist financial and...
Persistent link: https://www.econbiz.de/10014760149
Makes the general proposition that the measurement of consumer prolonged satisfaction can be a central element of evaluation and control of strategic marketing input. Based on empirical findings related to automated teller machines (ATMs) showing a different type of consumer process leading to...
Persistent link: https://www.econbiz.de/10014760157
Most retail banking research has explored ATM usage entirely from the viewpoint of consumers′ demographics. Examines ATM usage patterns on the basis of consumers′ perceptions of the attributes of this innovation. Seeks to determine the association between consumer ATM usage patterns and...
Persistent link: https://www.econbiz.de/10014760191