Saddik, Saddik - In: European Journal of Marketing 7 (1973) 2, pp. 77-81
Assesses the present stage of marketing development in Egypt. Identities the basic factors responsible for the … development or underdevelopment of marketing. Concludes that economic growth is directly related to marketing development which … grows to fulfil the need of its economy. Reveals that in Egypt marketing is underdeveloped, which is a reflection of the …