Specifies that the case for formal analysis of new product proposals is founded on the assumption that, to a large extent, the current high rate of failure is attributable to lack of scientific new product planning. Subscribes to this assumption and develops its analysis in the context of the...

Reports on an empirical study of media decisions: the findings show, not unexpectedly, that advertising agencies with a separate media department use more information and carry out more detailed selection processes. Decides to consider some of the factors that may influence the choice of media...

Examines the attitude of the consumer and local authorities to out‐of‐town shopping centres by means of results of a survey carried out in two suburbs of Bournemouth in the UK. Reveals that both the consumer and local authorities have reservations about the role of out‐of‐town shopping...

Looks at the current status of retail distribution in the European Economic Community. Forecasts likely future developments and problems, suggesting that decisions on distribution will increasingly be made on a supra‐institutional level.