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Price behaviour in a retail grocery sub‐market

Metacalf, David; Greenhalgh, Christine - In: European Journal of Marketing 2 (1968) 3, pp. 243-251

Investigates pricing behaviour in the retail grocery industry, analysing pricing at the micro level of a London submarket. Looks at the extent and effect of recommended resale prices on grocery items. Compares the average expenditure between stores on a given set of items. Examines differences...

Persistent link: https://www.econbiz.de/10014725412

Bradford's retail market area

Richardson, Clement - In: European Journal of Marketing 2 (1968) 4, pp. 260-267

Looks at the Bradford retail market area in terms of workplace, bus service and local newspaper circulation in order to measure the intensity of market linkages between Bradford's central shopping area and various parts of its shopping catchment area. Examines the distribution of shops and...

Persistent link: https://www.econbiz.de/10014725413

Toward a theory of marketing strategy

Udell, Jan G. - In: European Journal of Marketing 2 (1968) 4, pp. 298-303

Reveals that, in marketing strategy, non‐price aspects are more important to the manufacturer than pricing. Examines …

Persistent link: https://www.econbiz.de/10014725417

An Examination of the Relative Impact of Growth Strategies on Profit Performance

Cronin, J. Joseph; Page, Thomas J. - In: European Journal of Marketing 22 (1988) 1, pp. 57-68

This article investigates the relative impact which marketing growth strategies have on profit performance as opposed …

Persistent link: https://www.econbiz.de/10014725423

Marketing Education: Present Needs and Future Challenges

Hansen, Sten‐Olof; Carlsson, Christopher; Walden, Pirkko - In: European Journal of Marketing 22 (1988) 3, pp. 48-60

Marketing education today is rather isolationist — marketing students are taught too many specialities, and they are … given to sharp a profile in marketing particulars. The interaction of the marketing function with other key functions of a … corporation is forgotten. In this article we outline the functional requirements on marketing professionals, link these …

Persistent link: https://www.econbiz.de/10014725427

A Comparative History of Advertising Self‐regulation in the UK and the USA

Miracle, Gordon E.; Nevett, Terence - In: European Journal of Marketing 22 (1988) 4, pp. 7-23

well as some legal restrictions on marketing and advertising practices. Differences in British and American practices have …

Persistent link: https://www.econbiz.de/10014725429

Pharmaceutical Advertisement in the 17th and 18th Centuries

Burnby, Juanita - In: European Journal of Marketing 22 (1988) 4, pp. 24-40

Health of humans made pharmaceutical products essential in efforts either to cure or alleviate pain, or to remove disfiguring blemishes. It is doubtful if the public was sceptical — it was certainly eager to buy! The claims made for preparations and the ways of reaching the consumers...

Persistent link: https://www.econbiz.de/10014725430

“Serve America Now” — Advertising Bus Travel in the US during the Second World War

Walsh, Margaret - In: European Journal of Marketing 22 (1988) 4, pp. 41-63

Commercial self‐interest and patriotism came together in various parts of the American business scene during the Second World War. The history of the pressures on advertisers from Government and from the physical shortages which warfare entailed had a sharp focus in the history of public...

Persistent link: https://www.econbiz.de/10014725431

Marketing's Role in Strategic and Tactical Planning

Shiner, Donald V. - In: European Journal of Marketing 22 (1988) 5, pp. 23-31

well modelled or understood. For marketers, this presents a particularly important problem. Marketing planning is … strategic and tactical planning direction to the firm's overall strategic planning process. Marketing planning has a strategic … they mean when they use the terms planning, marketing and strategy. …

Persistent link: https://www.econbiz.de/10014725434

Chinese Cultural Values: Their Dimensions and Marketing Implications

Yau, Oliver H. M. - In: European Journal of Marketing 22 (1988) 5, pp. 44-57

Chinese cultural values are classified according to Kluckhohn and Strodbeck's taxonomy, and potential marketing …

Persistent link: https://www.econbiz.de/10014725436