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In: Wissensmanagement : das Magazin für Digitalisierung, … 10 (2008) 6, pp. 18-31

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Walter, Verena; Schögel, Marcus - In: Marketing review St. Gallen : Marketingfachzeitschrift … 25 (2008) 4, pp. 28-33

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Fieseler, Christian; Fleck, Matthes; … - In: Marketing review St. Gallen : Marketingfachzeitschrift … 25 (2008) 4, pp. 40-44

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Vocke, Christian - In: Die Bank (2008) 9, pp. 72-74

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Adams, Oliver; Mosner, Thomas; Kemmer, Daniela - In: Schauplätze dreidimensionaler Markeninszenierung : …, (pp. 505-517). 2008

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Enders, Albrecht; Hungenberg, Harald; Denker, Hans-Peter; … - In: European management journal 26 (2008) 3, pp. 199-211

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Zimmermann, Peter; Wit, Arjaan; Gill, Roger - In: Leadership 4 (2008) 3, pp. 321-337

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Lwin, May O.; Stanaland, Andrea J. S.; Miyazaki, Anthony D. - In: Journal of retailing 84 (2008) 2, pp. 205-217

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Lai, Linda S. L.; Turban, Efraim - In: Group decision and negotiation 17 (2008) 5, pp. 387-402

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