Moore, Neil; Stokes, Peter - In: Qualitative Market Research: An International Journal 15 (2012) 4, pp. 438-464
Purpose – Elite individuals and groups constitute a distinctive, upper echelon and social grouping. In various shapes … literature on elite interviewing both generally and more specifically against a backdrop of an organization and management … disciplinary setting. Importantly the paper examines and surfaces the role of context in relation to elite interviewing. In order …