This paper aims at appreciating the need for and relevance of understanding global competitiveness of the Indian economy and futuristic trends. This attempt would primarily focus on issues related to changing business paradigms under globalization and resulting competitiveness of India among the...

This paper aims at appreciating the need for and relevance of Entrepreneurial perspectives at the grass root level in the context of Indian economy. These days rural entrepreneurship is seen as the largest force in the development of the rural areas. Infect, many of the developing countries in...

This paper aims at appreciating the need for and relevance of understanding futuristic trends in logistics Quality. In view of the changing nature of global business environment and competition, what are the most immediate impacts on the supply chain and its management? What are the markets and...

This paper aims at appreciating the need for and relevance of understanding conceptual paradigm of Rural entrepreneurship Development, Emerging entrepreneurial eco-system, Rural Entrepreneurs and the creation of Micro and small village enterprises. Enterprises in rural environments are operating...

This paper aims at appreciating the need for and relevance of effectively managing transition from growing entrepreneurial firm to become professionally managed Enterprise. Business growth, especially the growth of an entrepreneurial firm, has important implications on the firm and the...

This paper draws upon a broader research work based on doctoral dissertation about Rural Entrepreneurship Development vis-à-vis the role of various Entrepreneurship Development Institutions fostering rural entrepreneurship, rural industrialisation and overall rural economic development. This...

Integrated Marketing Communication (IMC) is one of the most important communications trends adopted by companies in the last decade. With an increase in global competition, technological advances, and more informed customers, it is important for businesses to make a powerful impact on target...

Corporate social responsibility is not a new subject now in India. With regard to corporate social responsibility India has secured a prominent place in the world corporate ladder. Social responsibility of business highlights moral obligation of business towards social development. In recent...

This paper aims at appreciating the need for and relevance of understanding conceptual paradigm of Work-Life Balance, and Rural Entrepreneurs who are conceptualized as Micro and Small Village Entrepreneurs (MSVEs). Enterprises in rural environments are operating in an arena of extreme and rapid...