nature of strategic competition affects financial outcomes differentially. Using the competitive strategy measure (CSM), we … (complements) and the efficacy is a decreasing function of the degree of the industry competition. The relative competitive … marketing spending. By bifurcating the nature of strategic competition into strategic substitutes and complements, we …

pt. 1. Marketing and marketing planning -- pt. 2. Buyers, markets, and competition -- pt. 3. Marketing intelligence …

challenges for enterprises choosing long-term competition strategies. Sharing resources with competitors is believed to weaken a … resource costs may experience a situation in which SMEs benefit from competition, thus resisting cooperation and harming the …