Purpose – The purpose of this paper is to: empirically validate a modified unified theory of acceptance and use of technology (UTAUT) model by adding an “e‐learning motivation” construct in the South American context; try to determine the role of e‐learning motivation in the use and...

With the requisite IT infrastructure now becoming commonplace in academic institutions, electronic journals are becoming an established component of academic life, but the management of electronic journals can not yet be considered trouble‐free. This latest research project at Liverpool John...

Purpose Currently, knowing where to seek for reliable information may be one of the most important human skills. Data reliability is a matter of debate. The online dissemination of information has been a field for the reproduction of fake news. International Federation of Library Associations...

Marketing management presents challenging ground for the integrated use of intelligent agents. The design of a strategic marketing plan presents a natural division of four distinct yet independent decision problems. Concurrent execution of these four functions can yield a significant decrease in...

Information technologies have been deliberately targeted towards enhancing database access, analytical powers and the communications capacity of marketers. The justification for these efforts has been based on the premise that more and better quality information will result in reduced...

Retention of existing customers is a priority for businesses to survive and prosper. The high cost of acquisition of new customers in a mature market has pushed organizations into actively seeking to build and sustain long‐term relationships with customers. Such relationships are strong enough...