We estimate the effect of an increase in time cost on the return behavior of blood donors. Using data from the Australia Red Cross Blood Service, we ask what happens when pro-social behavior becomes more costly. Exploiting a natural variation in which donor wait times are random, we use the...

We examine how economic incentives affect pro-social behavior through the analysis of a unique dataset with information on more than 14,000 American Red Cross blood drives. Our findings are consistent with blood donors responding to incentives in a "standard" way; offering donors economic...

There is a longstanding concern that material rewards might undermine pro-social motivations, thereby leading to a decrease in blood donations. This paper provides an empirical test of how material rewards affect blood donations in a three-month large-scale field experiment and a fifteen-month...

Using longitudinal data on the entire population of blood donors in an Italian town, we examine how donors respond to a nonlinear award scheme that rewards them with symbolic prizes (medals) when they reach certain donation quotas. Our results indicate that donors significantly increase the...