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Promotional lotteries offer consumers a chance to win one of many prizes along with their purchase. Critically, as is often the case, these campaigns not only include an assortment of prizes, but also an assortment of offerings that one can buy to enter the lottery—such as a small or an...
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attempt to fill this gap, by analyzing the impact of IT on the relative productivity of gambling establishments. Ours is also … the first empirical study of productivity in gambling, one of the fastest growing industries in the service sector. The … productivity (e.g., Brynjolfsson and Hitt (1996)) and Morrison (1997)), but little evidence on this relationship in services. We …
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