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Investigating the impact of service quality dimensions on reputation and brand trust

Esmaeilpour, Majid; Sayadi, Amrollah; Mirzaei, Mahnaz - In: International Journal of Business and Economic Sciences … 10 (2017) 3, pp. 7-17

Purpose: The objective of this study was to investigate the impact of service quality dimensions on brand reputation and brand trust in Iran's Saderat Bank. Design/methodology/approach: The present study is applied in terms of objective and results of study and correlational type of...

Persistent link: https://www.econbiz.de/10011932797

Investigating the impact of service quality dimensions on reputation and brand trust

Esmaeilpour, Majid; Sayadi, Amrollah; Mirzaei, Mahnaz - In: International journal of business and economic sciences … 10 (2017) 3, pp. 7-17

Purpose: The objective of this study was to investigate the impact of service quality dimensions on brand reputation and brand trust in Iran’s Saderat Bank. Design/methodology/approach: The present study is applied in terms of objective and results of study and correlational type of...

Persistent link: https://www.econbiz.de/10011823495

Identify corporate customer's expectations at Bank Saderat Iran and represent a model for their expectations

Esmaeilpour, Majid; Sayadi, Amrollah - In: International journal of applied business and economic … 13 (2015) 1, pp. 295-308

Persistent link: https://www.econbiz.de/10011376385

Investigating the impact of viral message appeal and message credibility on consumer attitude toward brand

Esmaeilpour, Majid; Aram, Farshad - In: International Journal of Business and Economic Sciences … 9 (2016) 3, pp. 24-33

Background - Due to the rapid growth of the Internet and use of e-commerce in recent years, viral marketing has drawn the attention of manufacturing and service organizations. However, no research has been conducted to examine the impact of message appeal and message source credibility on...

Persistent link: https://www.econbiz.de/10011932777

Identifying and ranking the factors affecting commodity smuggling in coastal areas of Bushehr province

Esmaeilpour, Majid; Ranjbar, Mohammad - In: International journal of economic research 13 (2016) 1, pp. 195-209

Persistent link: https://www.econbiz.de/10011560621

Identify and ranking the factors affecting recruitment and retention of corporate customers within banking system

Esmaeilpour, Majid; Azargoon, Hadis - In: International journal of economics and finance 8 (2016) 6, pp. 13-23

Persistent link: https://www.econbiz.de/10011494652

Rand communications and customer equity : the mediating role of brand knowledge and word of mouth ads

Bahreinizad, Manizheh; Esmaeilpour, Majid; Moradi, Kianoosh - In: Romanian economic and business review 15 (2020) 4, pp. 90-103

Persistent link: https://www.econbiz.de/10012631932

Brand communications and customer equity : the mediating role of brand knowledge and word of mouth ads

Moradi, Kianoosh; Bahreinizad, Manizheh; Esmaeilpour, Majid - In: The Romanian economic journal : REJ 23 (2020) 78, pp. 117-133

Persistent link: https://www.econbiz.de/10012595460

Effect of customer experiences on consumer purchase intention

Esmaeilpour, Majid; Mohseni, Zahra - In: The Romanian economic journal : REJ 22 (2019) 73, pp. 19-38

Persistent link: https://www.econbiz.de/10012171187

Investigating the impact of viral message appeal and message credibility on consumer attitude toward brand

Esmaeilpour, Majid; Aram, Farshad - In: International journal of business and economic sciences … 9 (2016) 3, pp. 24-33

Persistent link: https://www.econbiz.de/10011593576