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Persistent link: https://www.econbiz.de/10008787628
The Internet has led to a large number of third-party sources that offer high-quality information about firms's products at little or no cost to consumers. As a result, many of these sources have grown in popularity, extending well-beyond the usual reach of traditional third parties such as and...
Persistent link: https://www.econbiz.de/10008787638
The growing dominance of large retailers has altered traditional channel incentives for manufacturers. In this paper, we present a theoretical model to illustrate a strategic manufacturer response to a dominant retailer. In our model, a dominant and a weak retailer compete for the sale of a...
Persistent link: https://www.econbiz.de/10008787661
When demand is uncertain, manufacturers and retailers often have private information on future demand, and such information asymmetry impacts strategic interaction in distribution channels. In this paper, we investigate a channel consisting of a manufacturer and a downstream retailer facing a...
Persistent link: https://www.econbiz.de/10008787666
This paper examines the role of consumer preferences, costs, and price competition in determining the competitive product strategy of a firm. In the model studied here, there are two identical firms competing on product quality and price. They face consumers who prefer a higher quality product...
Persistent link: https://www.econbiz.de/10008787669
, leading to higher prices and profits. We conduct a laboratory experiment to investigate how combative advertising by competing …
Persistent link: https://www.econbiz.de/10008787676
In recent studies of channel competition, it has been found that channel intermediaries reduce the intensity of direct competition between manufacturers. The underlying channel structure in most studies consists of two manufacturers and two retailers each of whom sells only manufacturer's...
Persistent link: https://www.econbiz.de/10008787701
We investigate the nature of competitive equilibrium for brands competing in a multi-attribute product space when consumer preferences for product attributes follow nonuniform distributions. We establish subgame-perfect equilibria in a two-stage game, where firms choose positions in the first...
Persistent link: https://www.econbiz.de/10008787720
How can supermarkets use the vast data they have to design strategies to compete for large-basket shoppers, potentially their most profitable customers? We say, analyze the data to glean basket composition of heterogeneous consumers. Of theoretical and practical interest is the question, will...
Persistent link: https://www.econbiz.de/10008787724
Two concepts of brand loyalty are defined, “inertial” brand loyalty resulting from time lags in awareness, and “cost-based” brand loyalty resulting from intertemporal utility effects. Their market level implications are formally derived in a continuous time model. It is found that...
Persistent link: https://www.econbiz.de/10008787735