Prior work has demonstrated that prosocial incentives – where individuals’ effort benefits a charitable organization – can be more effective than standard incentives, particularly when the stakes are low. Yet, little is known about the effectiveness of prosocial incentives on people’s...

Prior work has demonstrated that prosocial incentives - where individuals' effort benefits a charitable organization - can be more effective than standard incentives, particularly when the stakes are low. Yet, little is known about the effectiveness of prosocial incentives on people's decisions...

Despite ongoing efforts to encourage sustainable behavior and consumers’ claims that they are eco-minded, green attitudes remain insufficiently reflected in consumers’ choices. In order to better understand and help explain what drives consumers’ choice of green products we consider three...

Building on previous research in economics and psychology, we propose that the costliness of initial prosocial behavior positively influences whether that behavior leads to consistent future behaviors. We suggest that <i>costly</i> prosocial behaviors serve as a signal of prosocial identity and that...

Building on previous research in economics and psychology, we propose that the costliness of initial prosocial behavior positively influences whether that behavior leads to consistent future behaviors. We suggest that costly prosocial behaviors serve as a signal of prosocial identity and that...

Companies and policymakers are increasingly relying on economic incentives as a means of promoting new habits and changing people’s behavior. For example, workplace wellness programs use incentives to encourage a healthier lifestyle and municipalities offer financial incentives to fund...