A green building is a building designed and constructed using the process and resources that will not compromise with the health of the environment as well as the building’s occupants, workers, general public and future generations. Due to rising awareness for issues like global warming,...

Buying behavior of customers for different product categories varies because of different factors. This research was intended to find impact of visual merchandising on consumer buying behavior for two different product categories. The two product categories for study were apparel and furniture....

Introduced in 2001, transfer pricing (TP) rules in India have undergone a sea change and now with the inclusion of advance pricing agreements (APAs), safe harbour rules (SHRs) and more recent rules such as APA rollback, etc. the new TP regime is aimed to reduce litigations, provide more...

Technical Textiles sector potentially has ample opportunity for India, both, from a production as well as consumption perspective. The Government has already taken a few steps to promote this sector. Especially, with the ‘Make in India’ initiative of the Government, this sector is set to...

Green Marketing has fast emerged as a worldwide phenomenon around the world. As a result, many firms have risen to the occasion and started responding to environmental challenges by practicing green marketing strategies. Green consumerism has played a catalytic role in making business firms...

Fast changing economic environment has led exporting to be evolved as one of the fastest growing economic activities in the recent times. However, in this highly competitive global era exporting firms have to overcome several barriers in achieving superior performance in the international...

With the increase in the level of consumer awareness towards green products, “Green Marketing” has started gaining importance since 1970s but getting further momentum since last two decades. Many companies have added and/or modified their products and process in order to position themselves...

Retail industry of India is in its developing stages. There is lot of competition that is increasing in different sectors of Indian retail. There is increase in organized retail, FDI in Indian retail, internet shopping, etc. is leading to many reforms in the industry. Hence, in this situation it...

Exporting is crucial to a country’s trade performance in terms of increasing its foreign exchange reserves and improving the terms of trade. At the firm-level too, exporting serves significant purpose by enhancing sustainability, profitability, and competitive position of firms in long-run....

The appearance of relationship quality paradigm in the field of international business has resulted in growing need to manage, develop and evaluate relationships amongst the exporters and importers besides influencing the profitability of the firm in the long-run. In the same light, this study...