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Impact of consumption emotions on WOM in movie consumption : empirical evidence from emerging markets
Mishra, Prashant; Bakshi, Madhupa; Singh, Ramendra - In: Australasian marketing journal 24 (2016) 1, pp. 59-67
Persistent link: https://www.econbiz.de/10011484655
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Can emerging markets tilt global product design? : impacts of Chinese colorism on Hollywood castings
Hermosilla, Manuel; Gutiérrez-Navratil, Fernanda; … - In: Marketing science : the marketing journal of the … 37 (2018) 3, pp. 356-381
Persistent link: https://www.econbiz.de/10011884340
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Brand placement in a movie song and its impact on brand equity
Srivastava, Rajesh - In: Journal of promotion management : innovations in … 26 (2020) 2, pp. 233-252
Persistent link: https://www.econbiz.de/10012179120
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Economics of Indian cinema
Oommen, Malayil Abraham; Joseph, Kumbattu Varkey - 1991
Persistent link: https://www.econbiz.de/10000831491
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The economic aspects of the film industry in India
Jain, Rikhab Dass - 1960
Persistent link: https://www.econbiz.de/10000557434
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Economics of film industry in India
Oommen, M. A.; Joseph, K. V. - 1981
Persistent link: https://www.econbiz.de/10000583141
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The audio-visual sector in India
Mukherjee, Arpita - In: Creative industries and developing countries : voice, …, (pp. 174-192). 2008
Persistent link: https://www.econbiz.de/10003633287
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Brand placement in films as a marketing exercise
Narang, Tanu - In: Business environment in India : some aspects, (pp. 239-250). 2009
Persistent link: https://www.econbiz.de/10003881924
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Of kings and kingmakers
Malshe, Anuradha - In: Business of bollywood : the changing dimensions, (pp. 3-14). 2009
Persistent link: https://www.econbiz.de/10003813864
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Piece of pie
Vaidya, Varada - In: Business of bollywood : the changing dimensions, (pp. 30-41). 2009
Persistent link: https://www.econbiz.de/10003813869