Gasparetto, Thadeu; Barajas, Angel; Fernandez-Jardon, … - In: Sport, Business and Management: An International Journal 8 (2018) 1, pp. 2-14
Purpose: The purpose of this paper is to analyse the demand for tickets in the Brazilian State Championships focussing in the impact generated by the brand teams as well as the play-off matches in the demand for tickets and, consequently, in the match day revenues. Design/methodology/approach:...