Showing 149,221 - 149,230 of 149,253
Purpose The purpose of this paper is to study the relationship between open innovation and the use of intellectual property rights (IPRs) in small- and medium-sized enterprises (SMEs). The authors consider patents, industrial designs (i.e. design patents in the USA), trademarks, and copyrights....
Persistent link: https://www.econbiz.de/10014935411
explore how capabilities underlying strategic agility fit the SME context. Design/methodology/approach Qualitative in approach … sensitivity) is less natural and therefore more critical for an SME. An additional meta-capability (resourcefulness) arises as … looks at the SME context in an industry with intensive change and dynamism, which is ideal for illustrating the objective …
Persistent link: https://www.econbiz.de/10014935551
Purpose – Entrepreneurial marketing in small and medium‐sized enterprises (SMEs) is very different to marketing prescribed theoretically for large organisations. The purpose of this paper is to present research evidence on the impact of internet‐based technologies (IBTs) on the customer...
Persistent link: https://www.econbiz.de/10014902638
Purpose – The purpose of this paper, conducted within an emerging market context, was to investigate the influence of colour in packaging on the purchase intent of consumers for bottled water. Colour, whether in branding or packaging, has always been an important attribute in attracting the...
Persistent link: https://www.econbiz.de/10014902734
Purpose The purpose of this paper is to evaluate the suitability of cloud computing for small and medium-sized enterprises (SMEs) in India. Design/methodology/approach Literature review is used to identify benefits, challenges, and factors concerning usage and adoption of cloud computing by...
Persistent link: https://www.econbiz.de/10014903572
Purpose The topic of dividend policies of private family-controlled firms has aroused the interest of corporate finance and governance scholars and practitioners alike. However, a lot of questions concerning the dividends in privately held family firms remain unanswered. The purpose of this...
Persistent link: https://www.econbiz.de/10014903577
alternatives to raise funds for growth. Originality/value The authors suggest that entrepreneurship researchers should look beyond …
Persistent link: https://www.econbiz.de/10014903634
Purpose – The main purpose of this paper is to study the benefits that an Asian company can achieve by using e-commerce. Another objective is to identify and rank the barriers influencing the application of e-commerce by innovative small- and medium-sized enterprises (SMEs) in India, Malaysia,...
Persistent link: https://www.econbiz.de/10014903680
in an SME. Findings – From this case study various institutional actions specific to a small firm were identified as a …. This paper examines and understands the impacts of strategies used for diffusing innovations, of which the SME and KTP …
Persistent link: https://www.econbiz.de/10014903682
learning (OD/L) programme for small and medium-sized enterprise’s (SME’s) and micro businesses (MB) to contribute towards … that the findings are not generalisable, and some of the challenges faced by SME business owners may be confined to … are that it gives direction for those designing support for SME/MB’s to include tried and proven OD/L interventions …
Persistent link: https://www.econbiz.de/10014903693