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Marketing analytics using anonymized and fragmented tracking data

Kakatkar, Chinmay; Spann, Martin - In: International journal of research in marketing : IJRM ; … 36 (2019) 1, pp. 117-136

Persistent link: https://www.econbiz.de/10012016494

Access to data in connected cars and the recent reform of the motor vehicle type approval regulation

Kerber, Wolfgang; Möller, Daniel - 2019

controversial and unsolved policy issues. Last year the EU revised the Motor Vehicle Type Approval Regulation which already entailed … solution significantly. This paper analyzes the reform of the type approval regulation and shows that the regulatory solutions … the basic approach of the current regulated access regime for RMI in the type approval regulation can also be a model for …

Persistent link: https://www.econbiz.de/10012017654

Megatrends im Kontext von Arbeit und Organisation im 21. Jahrhundert

Zink, Klaus J.; Bosse, Christian K. - In: Arbeit und Organisation im digitalen Wandel, (pp. 35-52). 2019

Persistent link: https://www.econbiz.de/10012035883

Consumer and object experience in the internet of things : an assemblage theory approach

Hoffman, Donna L.; Novak, Thomas P. - In: Journal of consumer research : JCR ; an … 44 (2018) 6, pp. 1178-1204

Persistent link: https://www.econbiz.de/10011844166

The evolution of the internet of things industry and market in China : an interplay of institutions, demands and supply

Kshetri, Nir - In: Telecommunications policy : the international journal … 41 (2017) 1, pp. 49-67

Persistent link: https://www.econbiz.de/10011846639

How data analytics is transforming agriculture

Pham, Xuan; Stack, Martin - In: Business horizons 61 (2018) 1, pp. 125-133

Persistent link: https://www.econbiz.de/10011808997

Innovation risk in digital business models : the German energy sector

Dellermann, Dominik; Fliaster, Alexander; Kolloch, Michael - In: Journal of business strategy 38 (2017) 5, pp. 35-43

Persistent link: https://www.econbiz.de/10011814469

Customized multi-period stochastic assignment problem for social engagement and opportunistic IoT

Fadda, Edoardo; Perboli, Guido; Tadei, Roberto - In: Computers & operations research : and their … 93 (2018), pp. 41-50

Persistent link: https://www.econbiz.de/10011814869

Industrial revolution - industry 4.0 : are German manufacturing SMEs the first victims of this revolution?

Sommer, Lutz - In: Journal of industrial engineering and management : JIEM 8 (2015) 5, pp. 1512-1532

Purpose: Industry 4.0 represents a special challenge for businesses in general and for SMEs in particular. The study at hand will examine companies' awareness, readiness and capability to meet this challenge taking into account the special role of SMEs Design/methodology/approach: The results of...

Persistent link: https://www.econbiz.de/10011915834

Rechtshandbuch Industrie 4.0 und Internet of Things : Praxisfragen und Perspektiven der digitalen Zukunft

Sassenberg, Thomas; Faber, Tobias; Bodungen, Benjamin von; … - 2020 - 2. Auflage

Persistent link: https://www.econbiz.de/10011918045