Creating websites and social media marketing is an integral part of business activities in companies. The Building and managing the brand is the most complex task in the contemporary market and tourism business. Strategic brand management focuses on a brand program that contains a plan for...

McGrath introduced a new strategic perspective based on the concept of transient competitive advantage by taking into consideration that changes are intrinsic features of nowadays economy. Her concept differs from traditional strategic ones, which are based on market's stability and inertia....

The primary objective of the presented research represents an evaluation of the terminology applied to the presentation of the strategic plans of companies. The purpose of the research was both an evaluation of the applicability of the terminology, defined in the theoretical level in the context...

The purpose of this paper is to examine the impact of strategic HRM in Alkaloid Skopje, one of the biggest Macedonian pharmaceutical companies. Through the case study method, we provide empirical evidence by addressing Alkaloid Skopje's effort and the innovative strategy of its HR department,...