Masrianto, Agus; Hartoyo, Hartoyo; Hubeis, Aida Vitayala S. - In: Journal of open innovation : technology, market, and … 8 (2022) 3, pp. 1-18
The convergence of information technology, media, and telecommunications has altered consumer behavior in terms of searching, obtaining, processing, and responding to a company's information or services. The ability of a company to plan, implement, and manage digital marketing to increase its...
