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Contributions to attention based marketing : foundations, insights, and challenges
Orquin, Jacob Lund; Wedel, Michel - In: Journal of business research : JBR 111 (2020), pp. 85-90
Persistent link: https://www.econbiz.de/10012237778
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Heads up : head movements during ad exposure respond to consumer goals and predict brand memory
Pieters, Rik; Wedel, Michel - In: Journal of business research : JBR 111 (2020), pp. 281-289
Persistent link: https://www.econbiz.de/10012237814
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Special section on eye tracking applications in marketing
Orquin, Jacob Lund (ed.); Wedel, Michel (ed.) - 2020
Persistent link: https://www.econbiz.de/10012238497
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Applications and innovations of eye-movement research in judgment and decision making
Ashby, Nathan; Johnson, Joseph G.; Krajbich, Ian; … - In: Journal of behavioral decision making 29 (2016) 2/3, pp. 96-102
Persistent link: https://www.econbiz.de/10011519121
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Effects of model eye gaze direction on consumer visual processing : evidence from China and America
Qiuzhen, Wang; Wedel, Michel; Huang, Liqiang; Liu, Xuan - In: Information & management : the internat. journal of … 55 (2018) 5, pp. 588-597
Persistent link: https://www.econbiz.de/10011872923
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A simulated likelihood latent variable approach for incomplete mixed outcome data
Kamakura, Wagner A.; Wedel, Michel - 1998
Persistent link: https://www.econbiz.de/10000991881
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Export market information behaviour of SMEs : the influence of firm characteristics
Voerman, J. A.; Wedel, Michel; Zwart, Peter S. - 1998
Persistent link: https://www.econbiz.de/10000991982
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Differentiated Bayesian conjoint choice designs
Sándor, Zsolt (contributor); Wedel, Michel (contributor) - 2003 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001772053
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Adaptive Multidimensional Scaling : the spatial representation of brand consideration and dissimilarity judgments
Bijmolt, Tammo H. A. (contributor);  … - 2002 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001701541
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Conjoint choice experiments: general characteristics and alternative model specifications
Haaijer, Rinus; Wedel, Michel - In: Conjoint measurement : methods and applications, (pp. 319-360). 1999
Persistent link: https://www.econbiz.de/10001444733