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Investigating Consumer Respons...
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Theorie
64
Theory
64
Consumer behaviour
56
Konsumentenverhalten
56
Market research
22
Marktforschung
22
Estimation theory
20
Schätztheorie
20
Marketing
19
Advertising effects
18
Werbewirkung
18
Experiment
16
Internet marketing
16
Online-Marketing
15
Bayesian inference
14
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13
Conjoint analysis
13
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13
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11
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11
Marktsegmentierung
11
Perception
11
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11
Werbung
11
Advertising
10
Market segmentation
9
Visual perception
9
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9
Brand
8
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8
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8
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8
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8
Marketingmanagement
8
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7
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English
196
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135
Dutch
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Wedel, Michel
288
Pieters, Rik
51
Kamakura, Wagner A.
49
Kalyanam, Kirthi
31
DeSarbo, Wayne S.
25
DeSarbo, Wayne
18
Shi, Savannah Wei
16
Bijmolt, Tammo H. A.
11
Böckenholt, Ulf
11
Zhang, Jie
11
Ebbes, Peter
10
Haaijer, Rinus
10
Hofstede, Frenkel ter
9
Kamakura, Wagner
9
Lenk, Peter
9
Sándor, Zsolt
8
Vriens, Marco
8
Boter, Jaap
6
Rouwendal, Jan
6
Rust, Roland T.
6
Batra, Rajeev
5
Franses, Philip Hans
5
Lans, Ralf van der
5
Lenk, Peter J.
5
Naik, Prasad A.
5
Paap, Richard
5
Pieters, F. G. M. (Rik)
5
Rosbergen, Edward
5
Steenkamp, Jan-Benedict E.M.
5
Bijmolt, Tammo H.A.
4
Bockenholt, Ulf
4
Degeratu, Alexandru M.
4
Hofstede, Frenkel Ter
4
Kim, Youngchan
4
Neslin, Scott
4
Ramaswamy, Venkatram
4
Wansbeek, Tom
4
Agrawal, Jagdish
3
Ansari, Asim
3
Bodapati, Anand
3
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Faculteit Economie en Bedrijfskunde, Rijksuniversiteit Groningen
6
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1
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1
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1
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1
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1
Visual Marketing Conference <2005, Ann Arbor, Mich.>
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Journal of marketing research : JMR
33
Marketing Science
13
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
13
Journal of marketing
9
Research report / Graduate School Research Institute Systems, Organisations and Management
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Marketing science
8
Robert H. Smith School Research Paper
8
Memorandum from (the) Institute of Economic Research, Faculty of Economics, University of Groningen
7
Journal of business & economic statistics : JBES ; a publication of the American Statistical Association
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Research Report / Faculteit Economie en Bedrijfskunde, Rijksuniversiteit Groningen
6
Research memorandum / Faculty of Economics, University of Groningen, Institute of Economical Research
6
Journal of business research : JBR
5
Psychometrika
5
Research report / Graduate School Research Institute Systems, Organisations and Management / Graduate School Research Institute Systems, Organisations and Management
5
Economics letters
4
International Series in Quantitative Marketing
4
Journal of applied econometrics
4
Conjoint measurement : methods and applications
3
Fundamentals of marketing research ; Vol. 6
3
International journal of market research : JMRS ; the journal of the Market Research Society
3
Journal of Business & Economic Statistics
3
Journal of behavioral decision making
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Management Science
3
Operations research, Management science : OR MS ; the international literature digest
3
Statistica Neerlandica
3
Discussion paper / Center for Economic Research, Tilburg University
2
Economics Letters
2
Foundations and trends in marketing : FTMKT
2
International journal of electronic commerce : IJEC
2
Journal of Business Research
2
Journal of Classification
2
Journal of Consumer Research
2
Journal of Econometrics
2
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of econometrics
2
Journal of the Academy of Marketing Science
2
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ECONIS (ZBW)
184
OLC EcoSci
76
RePEc
56
BASE
8
USB Cologne (EcoSocSci)
6
EconStor
1
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261
Split questionnaire design for massive surveys
Adigüzel, Feray
;
Wedel, Michel
- In:
Journal of marketing research : JMR
45
(
2008
)
5
,
pp. 608-617
Persistent link: https://www.econbiz.de/10003770587
Saved in:
262
Frugal IV alternatives to identify the parameter for an endogenous regressor
Ebbes, Peter
;
Wedel, Michel
;
Böckenholt, Ulf
- In:
Journal of applied econometrics
24
(
2009
)
3
,
pp. 446-468
Persistent link: https://www.econbiz.de/10003825044
Saved in:
263
Latent structure regression
DeSarbo, Wayne
;
Kamakura, Wagner A.
;
Wedel, Michel
- In:
The handbook of marketing research : uses, misuses, and …
,
(pp. 394-417)
.
2006
Persistent link: https://www.econbiz.de/10003420132
Saved in:
264
The effectiveness of customized promotions in online and offline stores
Zhang, Jie
;
Wedel, Michel
- In:
Journal of marketing research : JMR
46
(
2009
)
2
,
pp. 190-206
Persistent link: https://www.econbiz.de/10003827936
Saved in:
265
My mobile music : an adaptive personalization system for digital audio players
Tuck Siong Chung
;
Rust, Roland T.
;
Wedel, Michel
- In:
Marketing science
28
(
2009
)
1
,
pp. 52-68
Persistent link: https://www.econbiz.de/10003858538
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266
Optimal feature advertising design under competitive clutter
Pieters, Rik
;
Wedel, Michel
;
Zhang, Jie
- In:
Management science : journal of the Institute for …
53
(
2007
)
11
,
pp. 1815-1828
Persistent link: https://www.econbiz.de/10003593264
Saved in:
267
Pretesting : "before the rubber hits the road"
Pieters, Rik
;
Wedel, Michel
- In:
The Sage handbook of advertising
,
(pp. 217-232)
.
2007
Persistent link: https://www.econbiz.de/10003570477
Saved in:
268
Split-questionnaire designs : a new tool in survey design and panel management
Vriens, Marco
;
Wedel, Michel
;
Sándor, Zsolt
-
2007
Persistent link: https://www.econbiz.de/10003540285
Saved in:
269
Factor analysis and missing data
Kamakura, Wagner A.
;
Wedel, Michel
-
2007
Persistent link: https://www.econbiz.de/10003541145
Saved in:
270
The effects of alternative methods of collecting similarity data for multidimensional scaling
Bijmolt, Tammo H. A.
;
Wedel, Michel
-
2007
Persistent link: https://www.econbiz.de/10003541421
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