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The effects of alternative methods of collecting similarity data for multidimensional scaling
Bijmolt, Tammo H. A.; Wedel, Michel - 2007
Persistent link: https://www.econbiz.de/10003541421
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A comparison of multidimensional scaling methods for perceptual mapping
Bijmolt, Tammo H. A.; Wedel, Michel - 2007
Persistent link: https://www.econbiz.de/10003541504
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Assessing the effects of abstract attributes and brand familiarity in conjoint choice experiments
Wedel, Michel; Vriens, Marco; Bijmolt, Tammo H. A.; … - 2007
Persistent link: https://www.econbiz.de/10003541612
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Conjoint choice experiments : general characteristics and alternative model specifications
Haaijer, Rinus; Wedel, Michel - In: Conjoint measurement : methods and applications, (pp. 199-229). 2007
Persistent link: https://www.econbiz.de/10003544631
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Employing travel costs to compare the use value of competing cultural organization
Boter, Jaap; Rouwendal, Jan; Wedel, Michel - 2004
Persistent link: https://www.econbiz.de/10003267227
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Applications of multivariate latent variable models in marketing
DeSarbo, Wayne; Kamakura, Wagner A.; Wedel, Michel - In: Marketing research and modeling : progress and …, (pp. 43-68). 2004
Persistent link: https://www.econbiz.de/10003243398
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Retrieving unobserved consideration sets from household panel data
Nierop, Johannes Erjen Maurice van; Paap, Richard; … - 2005
Persistent link: https://www.econbiz.de/10003179697
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Retrieving unobserved consideration sets from household panel data
Nierop, Johannes Erjen Maurice van; Bronnenberg, Bart J.; … - In: Journal of marketing research : JMR 47 (2010) 1, pp. 63-74
Persistent link: https://www.econbiz.de/10003947439
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Analyst earning forecasts and advertising and R&D budgets : role of agency theoretic monitoring and bonding costs
Elsen, Millie; Pieters, Rik; Wedel, Michel - In: Journal of marketing research : JMR 53 (2016) 4, pp. 563-579
Persistent link: https://www.econbiz.de/10011537829
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Adaptive personalization using social networks
Tuck Siong Chung; Wedel, Michel; Rust, Roland T. - In: Journal of the Academy of Marketing Science 44 (2016) 1, pp. 66-87
Persistent link: https://www.econbiz.de/10011434885