Kim, Soojin; Kim, Yongjae; Lee, Seungbum; Lee, Younghan; … - In: Sport, Business and Management: An International Journal 11 (2021) 5, pp. 535-555
Purpose: This paper aims to examine the structural relationships among the variables of social cause involvement, attitudes toward the endorser, attitudes toward advertising, attitudes toward the brand and social cause behavioral intentions. Additionally, by using the persuasion knowledge model...