Ju Choi, Chong; Golder, Peter T.; Hee Lee, Soo - In: European Business Review 96 (1996) 3, pp. 45-49
which postulated that international corporations could sell product sequentially ‐ first in the USA, then in Europe, and … simultaneously in the three triad regions of the world: the USA, Western Europe and Japan. Believes that this traditional triad view … an Anglo‐Saxon approach to business followed in countries such as the USA and the UK, versus a communitarian approach …