Extravagant spending is often recommended as a way to signal wealth to potential mates. However, in a series of experiments utilizing face-to-face and online dating encounters, we find that both men and women whose inclinations favor saving (“savers”) are viewed as more attractive romantic...

Feeling left out has been shown to trigger primal, automatic responses in an attempt to compensate for threats to social belongingness. Such responses typically involve reconnection with other human beings. However, four experiments provide evidence that exposure to or interaction with...

This article examines perceptions of low-income consumers receiving government assistance and the choices they make, showing that this group is viewed differently than those with more resources, even when making identical choices. A series of five experiments reveal that ethical purchases...

"A revolutionary guide to navigating the financial aspects of real relationships Have you ever asked yourself "What if I'm a tightwad and my significant other is a spendthrift?" or vice versa? Scott Rick, a behavioral scientist at the University of Michigan's Ross School of Business, knows that...