Despite its importance in the development of competitive advantage, attempts to unify diverse classifications of business-to-business relational exchange have been largely unsuccessful. We used 18 semi-structured, in-depth interviews with managers from a wide range of industries to explain the...

Emerging market importers are increasingly engaging in relationships with foreign suppliers. Nevertheless, characteristics of the institutional and cultural environments of countries may affect relationship behaviour. Furthermore research on relationship marketing primarily focuses on the...

Purpose – The purpose of this paper is to explore how different types of firms relate to their markets in terms of contemporary marketing practices (CMP) in an emerging country, Bangladesh. Additionally, the paper also examines the various marketing performance measures used by Bangladeshi...

Purpose ? The purpose of this paper is to provide an ethical foundation for relationship marketing using a virtue ethics approach.Design/methodology/approach ? The approach is a conceptual one providing a background on relationship marketing from both American and European perspectives. Earlier...

Competition intensity in market places and perceiving the importance of the customers’ retention for organizations has declined them to develop and maintain long-term relations with the costumers. According to marketing scholars, relationship marketing is the best strategy for this purpose. In...

Competition intensity in market places and perceiving the importance of the customers’ retention for organizations has declined them to develop and maintain long-term relations with the costumers. According to marketing scholars, relationship marketing is the best strategy for this purpose. In...

It considered the composition of scientific theories of territorial marketing, which includes situational and strategic vision. It proposed definition of the partnership territorial marketing concept and described approaches to understanding the structure of the marketing-mix. It argued that...

Purpose - The purpose of this study is to place the antecedents and consequences of brand hate in the context of negative consumer-brand relationship in the telecommunication industry. It provides a response to the existing gap in the research on brand hate in consumer behavior in service...

Loyalty programmes are not a neglected research topic. Much of this research is in the context of developed economies and within the product/service domains of marketing, and has not included loyalty programmes for fuel purchases. The purpose of this study was to determine the factors that...

An important task of entrepreneurs is the management of investor relations. Past literature has emphasized the role of trust for managing relationships and regulating their quality. However, the landscape of investors has changed due to digitalization, so that new players have joined and...