Purpose: Technologies related to industrial internet/industry 4.0 may have a huge potential to generate new value. We argue that in order to fully explore and exploit the potential of those technologies, the concept of business models needs to be applied. Design/Methodology/Approach: We apply an...

Technology-related companies with a narrow market scope are highly dependent on their markets and are often not able to exploit its growth potential, albeit they have the required technology. Based on a multi-case study research this paper delivers a methodology how companies can implement the...

Europe’s small and medium-sized enterprises (SMEs) are the largest economic factor both in terms of their frequency and with regard to employment levels. However, when measured in terms of R&D expenditure, they lag well behind large companies. SMEs either have no time for innovation or simply...

Innovation is crucial for the success of enterprises and entrepreneurial activity. For the purposes of the study entrepreneurship represents organizational behaviour and entrepreneurial orientation. It is a collection of distinct practices, processes and decision-making methods entrepreneurs use...

In international rankings, Switzerland is regularly rated one of the most innovative economies in the world. Despite this, it still lacks service innovations, a fact that is all the more significant considering that this represents the largest sector of the country's economy. Different types of...

Background: Many technology-driven companies are highly specialised and often focused on only one business segment. Therefore, they are faced with a narrow market scope and have to ask themselves, how to develop new profit potential in the future (Kim/Mauborgne, 2005; Zook/Seidensticker, 2004)....