"This book combines relevant theoretical and practical frameworks with the latest research and best practices regarding emergent digital technologies for those who want to improve their understanding of the strategic role of emerging digital technologies in the success of global...

This article contends that public relations needs to be repositioned to stay in touch with other relevant fields such as leadership. In the current climate of uncertainty, a sustainable position involves taking a creative approach to wide-ranging economic and social changes. It calls for...

Marketing is a much-misunderstood discipline within the business world as well as amongst consumers and society. This is hardly surprising considering that marketing can appear in so many different guises. King (1985) refers to four such misinterpretations:• Thrust marketing- with its emphasis...