Ghadge, Abhijeet; Bag, Sujoy; Goswami, Mohit; Tiwari, … - In: International Journal of Retail & Distribution Management 49 (2020) 2, pp. 165-186
Purpose: An uncertain product demand in online retailing leads to loss of opportunity cost and customer dissatisfaction due to instances of product unavailability. On the other hand, when e-retailers store excessive inventory of durable goods to fulfill uncertain demand, it results in...