Describes the reasons for the increased importance of relevant marketing tools for banks. Deregulation, increased competition, and technological development in financial markets have contributed to the emergence of a new situation. In recent years the theory of bank marketing has seen the...

Investigates how large UK multinational firms evaluate individual and multiple banking relationships, and how they exercise control over their portfolios of banks. The identification and description of how firms do this is important for those banks marketing a wide range of financial services to...

Focuses on the relationships and interactions between banks and corporate clients. Explores the possibility of approaching the bank‐company relationship from a different angle. Today banks are facing more aggressive competition and unlimited opportunities. It has become of paramount importance...

The relationship between banks' corporate customers and their sources of financial services is examined. From interviews with financial decision makers, in a number of British companies, the author discusses their awareness of, attitudes towards and use of financial services and the attributes...

For bankers to feel comfortable in their relationships with large corporates, a precise understanding is needed of who, within that company, engages the relationship, and how it can be better managed. The corporate treasurer is the first and most impressive obstacle in selling financial services...

Examines the traditional function of commercial banks as financial intermediaries between deficit and surplus sectors. Fundamental to this function has been the assumption that banks can intermediate at lower costs than those prevailing with direct financing arrangements, but developments in...

Purpose – The purpose of this paper is to determine the impact of the passage and signing of P.L. 111-353, the Food Safety Modernization Act (FSMA), on the market value of agribusiness firms. Design/methodology/approach – The authors conduct an event study of the shareholder value effects of...