One of the most important elements of economic and business activity is developing a strategic marketing plan to improve growth prospects. One of the most important aspects of this in marketing is to understand the behavioral patterns of customers, in order to meet their needs and achieve...

Transformational leadership has been the center of interest for organizational behavior theorists and management experts due to this leadership style's significance and appeal with reference to organizational team performance, effectiveness as well as innovativeness. In addition, new product...

The purpose of this article is twofold. First is to ascertain and establish the collaboration required between different stakeholders in the fundamental process of New Product Development (NPD). Augmentation of the process with the IoT origin real time data to enrich the efficacy of the New...

The success of NPD projects of high-cost, engineering-intensive, and customized development products is largely dependent on information sharing with actors from customers regarding their specific requirements (Von Hippel, 1986). But information sharing is also necessary among actors from...

The effective management of an innovation process is widely recognized as an important pre-requisite for organisations competing in the current business environment, irrespective of size. Although front-end activities have now long been recognized as crucial for successful new product...

Although relevant research on environmental sustainability or product portfolio management is quite developed, few studies integrate the two areas. This research aims to shed light on the environmental sustainability practices adopted in product portfolio through a cross-country case study on...

There are many reasons for the growing interest in developing new product projects for any firm. The most embossed reason is surviving in a highly competitive industry which the customer tastes are changing rapidly. A well-managed supply chain network can provide the most profit for firms due to...

Summary An important issue facing innovation managers is how to exercise adequate managerial control over new product development (NPD) teams in order to ensure that project goals are met. The current study advances research on this subject matter by analyzing the individual and joint effects of...

Nowadays, more and more enterprises are using Enterprise Resource Planning (EPR) systems that can also be used to plan and control the development of new products. In order to obtain a project schedule, certain parameters (e.g. duration) have to be specified in an ERP system. These parameters...

The paper presents identifying success factors in new product development and selecting new product portfolio. The critical success factors are identified on the basis of an enterprise system, including the fields of project management, marketing and customer's comments concerning the previous...