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The aim of this article is to provide reader with a comprehensive insight on the theories, empirical findings and models of Product Portfolio Management (PPM) during new product development. This article will allow for an in-depth theoretical approach on PPM and demonstrate to managers the...
Persistent link: https://www.econbiz.de/10011923117
The survival of any industrial organization depends on whether producing goods or services hinge on how innovative they have become in managing their product portfolio to craft new products that changes with the ever-changing tastes and needs of their customers. This study delves in to the...
Persistent link: https://www.econbiz.de/10011923152
Purpose: The purpose of this paper is to propose a framework of critical success factors, metrics, and tools and techniques for implementing metrics for each stage of the new product development (NPD) process. Design/methodology/approach: To achieve this objective, a literature review was...
Persistent link: https://www.econbiz.de/10011938993
Purpose: The article focuses on supply capability creation (SCC) within the new product development (NPD). The purpose is to establish an SCC process describing the main SCC activities and milestone criteria in preparing the supply process for new products. Design/methodology/approach: The...
Persistent link: https://www.econbiz.de/10011939348
The main objective of this research is to contribute to the understanding of innovation capability. Furthermore, it is mainly focused on the way innovation capability is built and developed in practice in two Innovative Technology.Based Companies (ITBC) in the Spanish broadcasting sector. Based...
Persistent link: https://www.econbiz.de/10011954039
Achieving and sustaining competitive advantage is a major challenge for firms in today’s dynamic global marketplace. The notion of sustained competitive advantage has been investigated through a number of paradigms, from the resource based view of the firm to dynamic capabilities. This paper...
Persistent link: https://www.econbiz.de/10009437861
Functional Food emerged as a constant segment in the Europeanfood market and offer potential for product innovations which make themattractive for the food industry in nearly stagnating markets. Target groupresearch is one key factor for successful innovative food products. The aimof this...
Persistent link: https://www.econbiz.de/10009445567
Meeting the challenges of an unstable and unsettled environment is not easy. The recentimpacts on the hospitality services economy of changing technology, mergers of institutions,increasingly demanding consumers and increased competition have created an atmosphere ofvolatility and rapid change....
Persistent link: https://www.econbiz.de/10009445577
Product innovation has transformed the minds of business people because of its ability to increase productivity. Other than increased productivity it also allows companies to extend the range of the available products to consumers as well as lowering the prices consumers have to pay. Product...
Persistent link: https://www.econbiz.de/10009447179
Firms collaborate to develop and deliver new products. These collaborations vary in terms of the similarity of the competencies that partnering firms bring to the alliance. In same-function alliances, partnering firms have similar competencies, whereas in cross-function alliances, partners have...
Persistent link: https://www.econbiz.de/10009475396